Origin Approach’s philosophy evolved from our local Nordic Roaster’s mantra: Be Together. Act Together. Learn Together. We decided to take it one step further to origin, the first edition was in Costa Rica in 2018, and in 2019 we’re doing the same concept in Colombia. We also have a new ‘adventure edition’ in Ethiopia in 2019 as well.
Our goal is to hold an Origin Approach conference every year at a different origin, or coffee producing country.
Be together: Bring together roasters, retailers, producers and local coffee scientists to engage with each other, socialize and share experiences… in origin.
Act together: Raise awareness of the specialty coffee industry, and the impact we can make by working better with producers and experts… in origin.
Learn together: Create a space for learning through discussion forums, field trips and cuppings to enhance our knowledge about sustainable quality production and supply chain… in origin.
We needed a creative way and an approachable space to start conversations on sustainable quality production. We also needed a way to bring together all of the hands involved in the supply chain. Origin Approach is one way we aim to bring transparent communication on the topic as well as education across a variety of industry topics. We hope to not only inspire coffee leaders and thinkers to act on these experiences but to also recognize the impact we each hold in this industry.
What better way is there to bridge this gap than to bring together the experts and producers in origin.
Some pictures from Origin Approach Costa Rica 2018: